LIVE 104 COOL LILAC PERMANENT COLOUR

I'm really fussy about hair products but this has won me over completely.

I bought this for my daughter and she absolutely loves it. Will definitely be reordering. Especially good for those with damaged hair.

Absolutely love this product! My hair feels so much softer and healthier since I started using it.

Really professional quality product. Makes my hair feel like I've just left the salon.

Already on my second order. This product has become an absolute essential for me.

Excellent quality, fast dispatch and very well packed. Would 100% recommend this store. The LIVE really makes a difference.

I tried this based on a recommendation and I'm really glad I did. Brilliant stuff.

Really effective formula. Results are visible quickly which is great.

This product is outstanding. My hair stylist keeps asking what I've been using — this!

I've been using this brand for years and they never disappoint. Top quality as always.

Brilliant product, does exactly what it says on the tin. My hair looks so much shinier.

This has completely transformed my hair care routine. I can't imagine going back to what I used before. Much better than similar products I've seen in high street shops.

Solid product that does its job well. Nothing to complain about, would buy again.

Perfect product for my hair concerns. Noticed a real improvement within the first week.

Really good product. Easy to apply, absorbs quickly and leaves no residue. Recommend. Delivery from MyBeautyWorld was really quick as well — great service!

Really good value for money. The quality is much better than I expected at this price point.

Very impressed with the quality. It's become a staple in my beauty routine.

Really happy with the results. Hair feels stronger and healthier since I started using it. Would highly recommend to anyone looking for a quality hair product.

Noticed a big improvement in my hair after just one week of use. Absolutely recommend.

Great purchase overall. Product works well, delivery was prompt and packaging was good.

Bought this as a treat for myself and it's been worth every penny. Absolute luxury.