DIRECTIONS Violet Semi-permanent hair colour 100ml

This stuff is incredible. I use it twice a week and my hair has completely transformed.

Proper quality product. You can really tell the difference compared to cheaper alternatives.

Really happy with the results. Hair feels stronger and healthier since I started using it.

Packaging is lovely and the product itself is brilliant. A proper treat for your hair.

Really professional quality product. Makes my hair feel like I've just left the salon. Especially good for those with damaged hair.

Absolutely love this product! My hair feels so much softer and healthier since I started using it. Especially good for those with damaged hair.

Quality product at a fair price. Delivery was fast and it came really well packaged.

Wonderful product! My hair is so much more manageable now and the shine is unreal.

Solid product that does its job well. Nothing to complain about, would buy again. Would highly recommend to anyone looking for a quality hair product.

Great product for the price. My hair feels healthier and stronger than it has in years. The DIRECTIONS really makes a difference.

Packaging is lovely and the product itself is brilliant. A proper treat for your hair.

Great purchase overall. Product works well, delivery was prompt and packaging was good. Much better than similar products I've seen in high street shops.

Exactly what I needed. Works really well and leaves hair feeling properly nourished.

I'm really fussy about hair products but this has won me over completely. Delivery from MyBeautyWorld was really quick as well — great service!

Great product, great price, great service. Everything about this purchase was brilliant.

Beautiful product, smells amazing and leaves your hair incredibly soft. Love it!

Exactly what I needed. Works really well and leaves hair feeling properly nourished. Delivery from MyBeautyWorld was really quick as well — great service!

Decent product overall, does what it says but nothing too extraordinary. Reasonable value.

Ordered this on a whim and I'm so glad I did. Brilliant results from the very first use. Especially good for those with damaged hair.

Solid product that does its job well. Nothing to complain about, would buy again.

Genuinely transformative for dry and damaged hair. Cannot recommend this highly enough.

It's okay, not quite what I expected but still usable. Might try a different product next time.