DIRECTIONS Pillarbox Red Semi-permanent hair colour 100ml

Genuinely transformative for dry and damaged hair. Cannot recommend this highly enough.

I'm really fussy about hair products but this has won me over completely.

Five stars — no hesitation. Best product I've used in this category by a long way.

Does the job and then some. Really pleased with how my hair has responded to this.

My go-to product now. I won't use anything else. Absolutely brilliant.

I've tried so many products over the years and this is genuinely one of the best. Highly recommend.

I bought this for my daughter and she absolutely loves it. Will definitely be reordering. Great for the whole family too.

Very impressed with the quality. It's become a staple in my beauty routine.

Wonderful product! My hair is so much more manageable now and the shine is unreal. The DIRECTIONS really makes a difference.

Does what it promises. My hair is noticeably smoother and much easier to manage now. The DIRECTIONS really makes a difference.

Wonderful product! My hair is so much more manageable now and the shine is unreal.

This has completely transformed my hair care routine. I can't imagine going back to what I used before.

Lovely product, the scent is gorgeous too. Leaves my hair feeling clean and nourished. Much better than similar products I've seen in high street shops.

Great product for the price. My hair feels healthier and stronger than it has in years.

Genuinely transformative for dry and damaged hair. Cannot recommend this highly enough. Delivery from MyBeautyWorld was really quick as well — great service!

Ordered this on a whim and I'm so glad I did. Brilliant results from the very first use.

Been through three bottles of this already — that tells you everything you need to know! Would highly recommend to anyone looking for a quality hair product.

Incredibly effective. Has made a real difference to the condition of my hair.

My stylist actually commented on how healthy my hair looks — this product is the reason!

Ordered this on a whim and I'm so glad I did. Brilliant results from the very first use.

Lovely product, the scent is gorgeous too. Leaves my hair feeling clean and nourished. The DIRECTIONS really makes a difference.

Lovely product, the scent is gorgeous too. Leaves my hair feeling clean and nourished.

My stylist actually commented on how healthy my hair looks — this product is the reason!

I bought this for my daughter and she absolutely loves it. Will definitely be reordering. Delivery from MyBeautyWorld was really quick as well — great service!