As I Am Long & Luxe Curl Enhancing Smoothie 454g

As I Am Long & Luxe Curl Enhancing Smoothie 454g

Sale price  £10.99 Regular price  £14.99
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As I Am Long & Luxe Curl Enhancing Smoothie 454g

As I Am Long & Luxe Curl Enhancing Smoothie 454g

Sale price  £10.99 Regular price  £14.99

As I Am Long & Luxe Curl Enhancing Smoothie – 454 g
Elevate your curls with this lightweight leave-in cream, enriched with pomegranate and passion fruit to deliver hydration, definition, and bounce without weight or residue. Clinically shown to boost moisture by 29%, enhance curl definition by 168%, reduce breakage by 83%, and improve comb ease by 29% after just one use. The non-flaking, frizz-fighting formula leaves your strands soft and shiny, perfect for salon-worthy twist-outs, braid-outs, or wash-and-go styles. Ideal for curly, coily, or wavy textures seeking long-lasting structure and radiant shine.

Key Benefits:

  • Deep hydration with lightweight, creamy texture

  • Soft, flexible hold that defines curls without residue

  • Frizz control and non-flaking formula

  • Strengthens strands and reduces breakage

  • Enhances detangling and styling ease

  • 5 stars: 22 (79%)
  • 4 stars: 5 (18%)
  • 3 stars: 1 (4%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
A
Ahmed Nawaz
Really impressed!

Solid product that does its job well. Nothing to complain about, would buy again. Perfect for use at home or in the salon.

E
Emma Robinson
Generally very happy

Arrived within two days and the product is fab. My hair feels silky smooth now. Much better than similar products I've seen in high street shops.

L
Liam Edwards
Genuinely impressed

Simple, effective and affordable. Does exactly what it claims. Happy customer!

G
Grace Wood
Great value

This is genuinely one of the best hair products I've ever used. A real find.

H
Hamza Sheikh
Absolutely love it!

Wonderful product, great for anyone looking to improve their hair health.

A
Archie Rogers
Five stars all the way

Really effective and a little goes a long way so it lasts ages. Great value overall.

G
Grace Wilson
Amazing results!

Love everything about this — the smell, the texture, the results. Five stars!

S
Shazia Nawaz
Brilliant!

Can't fault it at all. Does exactly what I needed and the price is very reasonable. The As really makes a difference.

F
Fatima Dar
Worth buying

Packaging is lovely and the product itself is brilliant. A proper treat for your hair. Great for the whole family too.

C
Chloe Phillips
Excellent quality

Five stars — no hesitation. Best product I've used in this category by a long way.

T
Thomas Walker
Quite happy with this

Tried loads of products before this one. Nothing else comes close. Brilliant.

E
Edward Thomas
Pretty impressed

I've tried so many products over the years and this is genuinely one of the best. Highly recommend.

H
Hina Chaudhry
Really impressed!

Really good product. Easy to apply, absorbs quickly and leaves no residue. Recommend.

E
Evie Wright
Amazing results!

I've been using this brand for years and they never disappoint. Top quality as always.

N
Naila Nawaz
Brilliant product!

Great purchase overall. Product works well, delivery was prompt and packaging was good.

W
William Roberts
Really impressed!

Tried loads of products before this one. Nothing else comes close. Brilliant.

A
Archie Smith
Fantastic purchase

Really happy with the results. Hair feels stronger and healthier since I started using it.

C
Chloe Harris
Really works!

Bought this as a treat for myself and it's been worth every penny. Absolute luxury.

R
Ruby Robinson
Works well

I tried this based on a recommendation and I'm really glad I did. Brilliant stuff. The As really makes a difference.

E
Eva Robinson
Love this product

Genuinely transformative for dry and damaged hair. Cannot recommend this highly enough. Perfect for use at home or in the salon.

K
Kamran Ahmed
Amazing results!

Very happy with this purchase. Quality is spot on and delivery was super fast too.

E
Elijah Evans
So happy with this!

Lovely texture and works brilliantly. My hair looks and feels amazing after using it.

E
Ella Harris
Amazing results!

Arrived within two days and the product is fab. My hair feels silky smooth now.

S
Shazia Qureshi
Brilliant!

Can't get enough of this product. Always have a backup bottle in the cupboard now!

L
Liam Baker
Not bad overall

Decent product overall, does what it says but nothing too extraordinary. Reasonable value.

E
Ella Taylor
Really impressed!

Can't get enough of this product. Always have a backup bottle in the cupboard now! Perfect for use at home or in the salon.

D
Daisy Bennett
Outstanding product

Really pleased with this. Works better than similar products I've tried from other brands.

S
Shabana Ansari
Really impressed!

Brilliant product, does exactly what it says on the tin. My hair looks so much shinier. Great for the whole family too.