LIVE U72 DUSTY SILVER PERMANENT COLOUR

I'm really fussy about hair products but this has won me over completely.

The best purchase I've made in ages. My hair genuinely thanks me every time I use this. Great for the whole family too.

I was a bit sceptical at first but this really works. Noticed a difference after just a few uses.

Beautiful product, smells amazing and leaves your hair incredibly soft. Love it! Would highly recommend to anyone looking for a quality hair product.

Five stars — no hesitation. Best product I've used in this category by a long way.

Excellent quality, fast dispatch and very well packed. Would 100% recommend this store. Would highly recommend to anyone looking for a quality hair product.

Quality product at a fair price. Delivery was fast and it came really well packaged.

Packaging is lovely and the product itself is brilliant. A proper treat for your hair.

Great purchase overall. Product works well, delivery was prompt and packaging was good.

This exceeded my expectations. Really impressive product at a very fair price. The LIVE really makes a difference.

Arrived within two days and the product is fab. My hair feels silky smooth now. Perfect for use at home or in the salon.

Excellent product, great price, fast delivery. What more could you ask for? Five stars from me.

It's okay, not quite what I expected but still usable. Might try a different product next time.

Absolutely love this product! My hair feels so much softer and healthier since I started using it.

My hair used to be so dry and brittle. This has completely turned things around.

Does the job and then some. Really pleased with how my hair has responded to this.

Works perfectly for my hair type. Finally found something that actually keeps frizz at bay.

Five stars — no hesitation. Best product I've used in this category by a long way.

Great purchase overall. Product works well, delivery was prompt and packaging was good.

This product is outstanding. My hair stylist keeps asking what I've been using — this!

Fantastic product! So effective and the bottle lasts ages because you only need a little.

Incredibly effective. Has made a real difference to the condition of my hair.

Lovely product, the scent is gorgeous too. Leaves my hair feeling clean and nourished.

Genuinely transformative for dry and damaged hair. Cannot recommend this highly enough.

Consistent results every time I use it. Exactly what I was looking for.