DIRECTIONS Lavender Semi-permanent hair colour 100ml

Very impressed with the quality. It's become a staple in my beauty routine.

I've tried so many products over the years and this is genuinely one of the best. Highly recommend.

I'm really fussy about hair products but this has won me over completely.

Really effective and a little goes a long way so it lasts ages. Great value overall.

Really professional quality product. Makes my hair feel like I've just left the salon.

My stylist actually commented on how healthy my hair looks — this product is the reason!

Arrived within two days and the product is fab. My hair feels silky smooth now.

Really good value for money. The quality is much better than I expected at this price point. Would highly recommend to anyone looking for a quality hair product.

This stuff is incredible. I use it twice a week and my hair has completely transformed. The DIRECTIONS really makes a difference.

Ordered a few times from this store now and the quality is always consistent. Love it.

Very happy with this purchase. Quality is spot on and delivery was super fast too.

Packaging is lovely and the product itself is brilliant. A proper treat for your hair.

Brilliant product, does exactly what it says on the tin. My hair looks so much shinier. Delivery from MyBeautyWorld was really quick as well — great service!

Ordered this on a whim and I'm so glad I did. Brilliant results from the very first use.

Does what it promises. My hair is noticeably smoother and much easier to manage now.

Works perfectly for my hair type. Finally found something that actually keeps frizz at bay.

Great quality product, arrived quickly and well packaged. Very happy with my purchase. Especially good for those with damaged hair.

Incredibly effective. Has made a real difference to the condition of my hair. Especially good for those with damaged hair.

Does what it promises. My hair is noticeably smoother and much easier to manage now. Perfect for use at home or in the salon.

Super happy with this! It's everything I hoped for and more.

My go-to product now. I won't use anything else. Absolutely brilliant.

I've shared this with my mum and sister and we're all obsessed. Brilliant product. The DIRECTIONS really makes a difference.

Ordered this on a whim and I'm so glad I did. Brilliant results from the very first use.

This has completely transformed my hair care routine. I can't imagine going back to what I used before.

Really good value for money. The quality is much better than I expected at this price point. Much better than similar products I've seen in high street shops.