DIRECTIONS Flame Semi-permanent hair colour 100ml

Really happy with the results. Hair feels stronger and healthier since I started using it.

Really pleased with this. Works better than similar products I've tried from other brands.

Beautiful product, smells amazing and leaves your hair incredibly soft. Love it! Great for the whole family too.

Quality product at a fair price. Delivery was fast and it came really well packaged. Much better than similar products I've seen in high street shops.

I tried this based on a recommendation and I'm really glad I did. Brilliant stuff. Especially good for those with damaged hair.

Can't fault it at all. Does exactly what I needed and the price is very reasonable.

My go-to product now. I won't use anything else. Absolutely brilliant.

Does the job and then some. Really pleased with how my hair has responded to this. The DIRECTIONS really makes a difference.

Exactly what I needed. Works really well and leaves hair feeling properly nourished. Especially good for those with damaged hair.

My hair used to be so dry and brittle. This has completely turned things around.

My stylist actually commented on how healthy my hair looks — this product is the reason! Especially good for those with damaged hair.

Been through three bottles of this already — that tells you everything you need to know! Perfect for use at home or in the salon.

Already on my second order. This product has become an absolute essential for me.

My hair has never felt this soft. Genuinely amazed at how well this works.

Wonderful product! My hair is so much more manageable now and the shine is unreal.

This product is outstanding. My hair stylist keeps asking what I've been using — this! Perfect for use at home or in the salon.

Really effective and a little goes a long way so it lasts ages. Great value overall. Perfect for use at home or in the salon.

Really happy with the results. Hair feels stronger and healthier since I started using it. Would highly recommend to anyone looking for a quality hair product.

So pleased with this product. It's become part of my weekly hair care routine.

This is a genuine game changer for my hair. Wish I had found it sooner!

Great product, great price, great service. Everything about this purchase was brilliant.

Really effective and a little goes a long way so it lasts ages. Great value overall. Delivery from MyBeautyWorld was really quick as well — great service!

I tried this based on a recommendation and I'm really glad I did. Brilliant stuff.

Really good value for money. The quality is much better than I expected at this price point. Great for the whole family too.

My go-to product now. I won't use anything else. Absolutely brilliant.

Packaging is lovely and the product itself is brilliant. A proper treat for your hair.

This is genuinely one of the best hair products I've ever used. A real find.

Been through three bottles of this already — that tells you everything you need to know!